COPYWRITER & PHOTOGRAPHER
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CPA SKILL CHECK
Project type
Digital Engagement Tool
Client
Chartered Professional Accountants of British Columbia
Date
2025
Role
Content Strategist & Copywriter
Link
I was brought in by 123w to create a digital engagement tool for the Chartered Professional Accountants of British Columbia (CPABC). The brief was to create a digital experience devised to get high school students to consider a career in chartered professional accounting.
Working closely with the 123w team, we developed the CPA Skillcheck, which uses a variety of question types to assess the core competencies required. I was responsible for developing the content strategy along with the UX and editorial copy throughout the experience.
