COPYWRITER & PHOTOGRAPHER
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CANYON SPIRIT
Project type
Brand Brochure
Client
Armstrong Collective
Role
Content Strategist & Copywriter
Date
2025
Link
The Armstrong Collective group of travel experiences, perhaps best known for the Rocky Mountaineer train journey. In 2024 they launched Canyon Spirit – a luxury train ride through the awe-inspiring canyons and vistas of the American Southwest. Working alongside the 123w design team I defined a content strategy for a digital brochure to inform and convert potential customers. With this established I wrote copy for the brochure, in close consultation with a designer.
