BUT WHAT ACTUALY IS
CONTENT STRATEGY?
I'm so glad you asked...
Content strategy means...
using credible, trustworthy and transparent media to communicate information that will enhance your strategic goals.
In other words, it’s telling stories and conveying information that help your audience with a problem, whilst helping you with your business.
Content strategy helps you build deep and long-lasting relationships with your audience.
Why do we need content strategy?
Connecting with people today is hard.
Audiences are bombarded with all manner of media. From the first billboard-emblazoned bus on your way to work to the final ping of a push notification before bed – the demands on our attention are constant.
Whether you’re an individual or organization, you need to find a way to cut through the white noise and connect with your audience. That’s what content strategy is all about.
30,000,000
organic reach for a multi-channel campaign.
200,000
readers engaged annually with print publications for world-leading cultural brands
250%
increase in website traffic through content strategies
400%
increase in social media audiences
Where do I come in?
I have worked across organizations encompassing every facet of creative communication, from TV production houses to a current affairs magazine.
Delivering digital campaigns to 30 million unique viewers, engaging a readership of 200,000 with print publications, or managing a multichannel content calendar for an audience of 310,000 followers, I understand how to build and engage audiences.
My process is always guided by strategic planning, natural curiosity, and a dose of good humour.
Areas of expertise
Strategy – Identify your audience, create compelling content, achieve your strategic aims.
Copywriting – Create snappy, mission-driven copy that informs, delights and converts.
Search Engine Optimization (SEO) – Increase your website's visiblity, get more traffic, drive more business.
Editorial – writing, editing, proofing. Educate and entertain your audience with long-form content that helps your business.
