COPYWRITER & PHOTOGRAPHER
BUT WHAT ACTUALY IS
CONTENT STRATEGY?
I'm so glad you asked...
Content strategy means...
using credible, trustworthy and transparent media to communicate information that will enhance your strategic goals.
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In other words, it’s telling stories and conveying information that help your audience with a problem, whilst helping you with your business.
Content strategy helps you build deep and long-lasting relationships with your audience.
Why do we need content strategy?
Connecting with people today is hard.
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Audiences are bombarded with all manner of media. From the first billboard-emblazoned bus on your way to work to the final ping of a push notification before bed – the demands on our attention are constant.
Whether you’re an individual or organization, you need to find a way to cut through the white noise and connect with your audience. That’s what content strategy is all about.
30,000,000
organic reach for a multi-channel campaign.
200,000
readers engaged annually with print publications for world-leading cultural brands
250%
increase in website traffic through content strategies
400%
increase in social media audiences
Where do I come in?
I have worked across organizations encompassing every facet of creative communication, from TV production houses to a current affairs magazine.
Delivering digital campaigns to 30 million unique viewers, engaging a readership of 200,000 with print publications, or managing a multichannel content calendar for an audience of 310,000 followers, I understand how to build and engage audiences.
My process is always guided by strategic planning, natural curiosity, and a dose of good humour.
Areas of expertise
Strategy – Identify your audience, create compelling content, achieve your strategic aims.
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Copywriting – Create snappy, mission-driven copy that informs, delights and converts.
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Search Engine Optimization (SEO) – Increase your website's visiblity, get more traffic, drive more business.
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Editorial – writing, editing, proofing. Educate and entertain your audience with long-form content that helps your business.
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